Local searches have become so prevalent, even Grandpa uses Google to get to the gas station - Brand' local SEO services will put your local business on the map. Literally. Local business optimization means your website is listed, ranking on search engines, and easily searched by Google and Apple Maps.
Intuitive keywords for local SEO services are selected by Brand that match commercial, volume, and competition levels to deliver new customers.
Brand ranks high value geo-specific pages using 200+ optimization factors to outpace and outrank your competition.
The Brand combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.
First, we will conduct a complete analysis of your service area. This includes finding local competitors that you will need to outrank, analyzing local search terms, studying average monthly search volumes and more.
Once we have the information we need, we will begin publishing and optimizing localized content for your site. We will publish locally targeted content to improve your local search rankings as well as improve user experience.
We will also carry out continuous keyword research to find what your target audience is interested in and what kind of keywords they use. On a more technical note, we will also add microdata to your site to improve local business listings as well as optimize your landing pages on a continuous basis.
Finally, we will also optimize your business’ Google My Business page to include your shop’s address and phone number. We will also carry out backlinking campaigns in accordance with the latest local business SEO strategies. And lastly, we will claim your Google maps listing, so that your business location will appear on local maps and search results.
The perceived value of advertising on Facebook and Google is simple: the opportunity to drive quick, tangible dollars and cents by tailoring ads to target specific audiences. But there is more to paid acquisition than meets the eye.
Here are the 5 biggest strengths of digital ads as they pertain to marketing your local business:
Meanwhile, just below those ads lies Google’s natural, organic search results, derived via an ever-changing algorithm that aims to provide searchers with the best possible result for his/her query. Organic search first came into view as a marketing channel nearly 20 years ago when marketers first identified that Google’s algorithm and the sheer reach of it’s search engine proved to offer a viable opportunity for businesses to drive quality traffic to their site.
Here are the 5 biggest benefits of engaging in SEO:
What are the major takeaways from a cost-benefit analysis of PPC versus SEO for small businesses? Search Engine Land summarizes the value of SEO versus PPC for tactics perfectly:
“A hyperlocal business… could likely develop good visibility in the local and organic search results with a little spend or some DIY SEO.”*
Does the quote above describe you? If so, keep reading for a list of how to get started on DIY SEO today.
Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps determine which channels are most effective through SEO and analyze and improve where needed.
Depending on the size of business, goal tracking, and eCommerce tracking help communicate the effectiveness of an SEO campaign. All Brand SEO campaigns use goal and eCommerce tracking to show just how effective the SEO is working. Tracking these metrics shows how increased traffic turns into increased leads and increased leads turn into an increase in revenue.
ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking. Brand reporting provides detailed metrics that focus on revenue generated and return on investment to see notable wins, as well as areas for improvement. By analyzing the source from which the revenue was generated, like organic traffic or email sequences, Brand can determine active channels and optimize appropriately.
Many businesses get most of their conversions from phone calls, whether it’s a doctor’s office or direct service providers like lawyers and plumbers. Call tracking provides the sources of your phone calls and conversions using a different phone number to track the source of the call – organic, pay-per-click, and even offline advertising. Using dynamic number insertion, Brand can also track the keyword, source of conversion, and other pertinent information about the call to accurately track SEO ROI and conversion rates.
Brand specializes in SEO strategies that not only win awards but drive bottom-line results.
Fully operational in 45 days or less. Don't wait months to see ROI - with Brand' industry-leading Battle Audit you can experience results faster than any other agency.
Transparency is the priority. Trust in the Brand SEO strategy is founded on educating and empowering each client to better understand the SEO process and campaign. Brand' strategy is a point-by-point plan with a full explanation of why each step is necessary, how it will impact SEO, and what results can be expected. Have a question about the lingo or how a strategy was developed? We'll answer it. There is no question too big or too small - and we'll never tell you that it's all in the "secret sauce."
Yield positive ROI with Brand' data-centric SEO strategy. Whether you're a small business or a Fortune 500, every dollar counts. Brand' sole success metric is ROI - if you're not earning, we're not succeeding. Never again guess if SEO is generating a net-positive return - your team and your investors will love the financial insight.
Launching a startup with limited capital? No problem. Want to test our process before ramping up your budget? Sounds good to us. With Brand, all campaigns are structured to allow for seamless scalability. We'll prove our model, and you'll see revenue soar.
Our team of award-winning SEOs (and all-around awesome people) are ready to begin the SEO conversation for your website.
